Tuesday, May 3, 2011

Rocco Forte embarks on Arabian expansion

(Lebanon Twitte)-Luxury hotelier Sir Rocco Forte has announced plans to open a new hotel in Beirut. Speaking at Arabian Travel Market he said the opening comes part of a programme to open six properties in the Middle East over the next three years.


Speaking at Arabian Travel Market, Forte revealed that Beirut would hopefully open in 2014 and expressed his desire to grow the collection to 30 to 40 hotels.


The hotel group currently has 13 hotels across Europe but has plans to put 6 in the MENA region in the next three years.


bu Dhabi will open later this year and the other three will open in 2013.


Marrakech will have 99 rooms and Luxor 80 rooms.


Forte gave few details on Beirut but the other MENA properties will be in Abu Dhabi, Jeddah, Marrakech, Luxor and Cairo.


The Cairo property will be in the location of The Shepherd Hotel, which will close in July for two years refurbishment work.


Meanwhile Ritz-Carlton also unveiled plans at ATM to increase properties in the Middle East. The luxury chain plans to operate 24 hotels by 2014.


Earmarked locations include Abu Dhabi, Oman, as well as Saudi Arabia, starting with Ritz-Carlton Riyadh.


The expansion see Ritz-Carlton, which is owned by Marriott International, go head-to-head with other luxury chains Park Hyatt and St Regis, which are also scheduled to open hotels on Saadiyat island later this year.


The US operator will open its first property in Saudi Arabia this year in a bid to tap into the kingdom’s untapped tourism market.

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